MARKET RESEARCH
Good information is essential to the development of a marketing strategy and plan. Market research is an investment not a cost and improves the effectiveness of businesses and organisations in the private, public and not for profit sectors.
We are able to undertake:
Desk research
Internal information gathering
Qualitative research – group discussions and depth interviews to provide insight into beliefs, behaviour, motivations, barriers, needs, frustrations and responses to ideas for:
• New product development/product testing
• Creative development and testing of communications
• Brand repositioning
• Internal communication audits
• Service development
• Customer/donor acquisition and retention
• Information gathering/basic exploratory studies/consultation exercises
Qualitative research
– to provide measurement for:
- Assessing performance against objectives
- Testing strengths and weaknesses compared with competitors amongst:
• Existing
• Lapsed
• Potential customers
- Testing new concepts or creative treatments
- Intention to purchase/donate/change behaviour
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