EXPERIENCE

The following examples illustrate the breadth of projects we have been involved with. Confidentiality agreements prevent disclosure of detailed information in many cases.

Private Sector

a) Food and Drink
• Research to test and refine product repositioning for a major food supplier within national account grocers. Development of category management proposals. Work with advertising and design agency on merchandising and promotions.
• Troubleshooting product re-launch for a leading drink company.
• Commissioned, analysed and reported product and packaging test for cream liqueur.

b) Financial
• Strategic marketing review for 2 divisions of Amlin, one of the largest businesses on the Lloyds insurance market. Recommendations for positioning and communications programme accepted by the main board.
• Conducting market research workshop for AON insurance brokerage.
• Research into affinity card market for Bank of Scotland

c) Other
• Research design and review of dealer customer service for Toyota US as part of a customer loyalty programme
• Evaluation of external marketing and internal systems and procedures for accountancy and insurance recruitment company. Delivered marketing proposals to meet growth expectations for the medium term.
• Strategic marketing review for IT training company.
• Production of marketing fact books for the worldwide launch of 3 products and services for the largest manufacturer of tobacco machinery.
• Exploration of new business opportunities for textile companies.
• Strategic consultancy for advertising and design agency pitches.
• Market segmentation and new business workshops for manufacturer of marquees.
• Product launch research for manufacturer of electronic keyboards.

Public Sector

• Review of the delivery of children’s services for Hampshire County Council. Depth interviews with professionals and recipients across social services, education and health.
• Research, evaluation and development of marketing strategy for the Teacher Training Agency. Recommendation was accepted by the board and Government Ministers.
• Review of internal and external communications for a Health Authority in the context of delivering the new NHS Plan.
• Hampshire County Council Economic Prosperity – interviews with Chief Executives of local and unitary authorities as part of best value review.
• Library service - research amongst users and non-users
• Public consultation meetings on:
- Waste management (Hayling Island)
- Hampshire Community Strategy (Hampshire County Council)
- Landscape character assessment (Test Valley)
- Building Safer Communities (Police Authority)
- Police precept (Police Authority)
- Child play areas (Basingstoke and Deane)
• Marketing and selling workshop for the Manufacturing Advisory Service
• Data analysis and rewriting of crime audit for Test Valley Borough Council.

Not for Profit
• Researched alternative legacy advertising routes for a consortium of 80 charities resulting in a clear creative recommendation and national advertising.
• Research projects covering different aspects of marketing strategy and communications for: - the National Trust, Help the Aged, Medecins Sans Frontieres, Macmillan Cancer Relief, Marie Curie Cancer Care, NCH the children’s charity and Victim Support

Training
• Teaching the marketing unit of Managing Business Strategically at the Bristol Management Centre.
• Workshops and courses on marketing, market research and new product development for a range of organisations